Stop letting messy backend details cost you leads, time, and trust.
We organize the leads, follow-ups, reviews, customer info, trackers, and recurring tasks that keep your business moving, so fewer opportunities get missed and fewer things depend on memory.
Need a one-time cleanup or ongoing help?
Start with a fixed-scope project if one specific part of your backend needs attention. Choose monthly support if you want the important recurring tasks handled for you every month.
Fix one messy thing.
Best when you have a specific cleanup project, like optimizing your Google Business Profile, setting up a lead tracker, cleaning up data, or organizing one backend process.
- Clear project scope
- Defined deliverable
- Good starting point
Keep the backend moving.
Best when you want recurring operations tasks handled consistently, like Google posts, review requests, review responses, tracker upkeep, and simple monthly visibility reporting.
- Recurring support
- Less chasing
- Monthly consistency
Fixed-scope operations help for the messy thing that needs to get done.
Best for businesses that need one clear operations problem cleaned up, organized, or built properly without committing to a monthly plan. Each project has a clear deliverable, timeline, and starting price.
Google Business Profile Optimization
For local businesses that are losing customers because their Google profile is incomplete, outdated, or ignored.
- Full audit of your current Google Business Profile
- Profile fields completed: categories, services, hours, description, attributes
- Up to 10 quality photos uploaded and organized
- Review-request template for recent customers
- Short report covering what changed and what to focus on next
Lead & Customer Tracker
One place to keep every lead, customer, job, and follow-up so nothing gets buried in your head, your inbox, or three different apps.
- Custom Airtable base with up to 3 tables
- Intake form for capturing new leads
- 2 saved views like "Needs Follow-Up" or "Active Customers"
- 1 automated reminder so nothing falls through the cracks
- 30-minute walkthrough when it is ready
- Quick-start guide so you can use it right away
Data Cleanup
Messy spreadsheets, scattered contact lists, duplicate records, and inconsistent formatting handled and returned ready to use.
- Cleaned CSV or Excel file with duplicates removed
- Consistent formatting across names, phone numbers, addresses, and emails
- Basic categorization or tagging where helpful
- Short summary of what changed and what was found
- Includes one data source up to 5,000 rows
Know what you need or still deciding?
Choose a project above, or send a quick note about what is messy, manual, or falling through the cracks. We'll confirm the best fit before anything starts.
Ongoing support to keep your backend from drifting.
Most small service businesses run their day-to-day across spreadsheets, sticky notes, group texts, and three different apps that do not talk to each other. We fix that. Foundation keeps your local presence and customer data working. Operations and Operations Plus tackle the four kinds of operational breakage that hold service businesses back: planning visibility, team coordination, resource tracking, and compliance.
Foundation
For owners who want their local presence, reviews, and monthly upkeep handled consistently.
- 4 Google Posts per month written and published in your voice
- Monthly review request batch sent to recent customers
- New Google reviews responded to within 24 hours
- Monthly tracker health check
- Monthly 1-page report covering review growth, ranking changes, and what's next
- Direct line for quick questions within 1 business day
Operations
For owners who want their local presence handled and someone actively making their operational backend better every month.
- Everything in Foundation
- Monthly improvements to one of the four breakage areas: planning dashboards, team coordination automations, resource trackers, or compliance tracking
- Custom Airtable views and automations that fit how your business actually runs
- Quarterly 30-minute strategy call to decide what to tackle next
- Direct line for quick questions within 1 business day
Operations Plus
For owners who want someone running their operational backend, not just helping with it. The closest thing to an in-house operations director without the salary.
- Everything in Operations
- Continuous work across all four breakage areas: planning visibility, team coordination, resource tracking, and compliance
- Proactive backend improvements instead of waiting for one-off asks
- Monthly operations dashboard showing what is getting better and what is coming next
- Monthly 30-minute strategy call
- Direct text line for non-urgent quick asks
Compare the level of backend support.
Foundation keeps the essentials consistent. Operations improves one backend area each month. Operations Plus gives you a more proactive operations partner across the whole backend.
Pick what you need help with. We will help confirm the right next step.
You do not need to know the perfect package before reaching out. Review the services, choose what feels closest, and we will review your request before setting up a discovery call.
Review the services
Look through the one-time projects and monthly support options to see what matches what feels messy, outdated, or hard to keep up with.
Fill out the contact form
Select the services you are interested in and share a little context so we understand what you need help organizing or improving.
We review and set up a call
We will review your request, make sure the fit makes sense, and schedule a discovery call to talk through priorities, timeline, and next steps.
Tell us what is getting missed.
Send a quick note about what is messy, manual, or falling through the cracks. WhiteStone will help figure out the cleanest next step.
Is your Google Business Profile helping customers choose you?
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